《BEC高级口试历年真题【通用13篇】》
奋斗者在汗水汇集的'江河里，将事业之舟驶到了理想的彼岸。
bec高级高频口语词汇 1
_acklog n. 积压(工作或订货)
bad debt 死账(无法收回的欠款)
balance n. 收支差额，余额
balance of payments n. 贸易支付差额
balance sheet n. 资产负债表
bankrupt adj.破产的
bankruptcy n.破产
bank statement n. 银行结算清单(给帐户的)，银行对账单
bar chart n. 条形图，柱状图
bargain v. 谈判，讲价
base n. 基地，根据地
batch n. 一批，一组，一群
batch production批量生产
bear market n.熊市beat v. 超过，胜过
behave v. 表现，运转
behaviour n. 举止，行为，运转情况
below-the-line advertising 线下广告，尚未被付款的广告
benchmark 衡量标准benefit n. 利益，补助金，保险金得益
BEC商务英语高级口语资料 2
Advertising
1. Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.
○3 Consider your target audience and your budget to make a wise decision.
2. Agency
○1 Select a suitable agency
A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B. Same compensation philosophies. Different compensation systems may result in disagreement.
C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
○2 Ensure that agencies maintain a high level of effectiveness.
A. Regular reviews: financial and qualitative assessments.
B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C. Give detailed instructions or certain trainings to the agencies about how to represent a company.
D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.
3. Trade fair and exhibition
○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
○5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend exhibitions.
○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
○4 Because they represent the image of the company, they should also have a good physical appearance.
BEC商务英语高级口语资料 3
Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
BEC高级口试真题 4
Part 1:
Where are you from?
Tell me more about your study and which part you find is most interesting?
What effect does internet have on Chinese work life?
Part2:
Sale: The important of knowing customer need and preference
(不好意思，只关注了这个)
Research and development: The important of ensuring staff meet deadline.
Part 3:
Outsourcing:
Discuss:
Advantages of outsourcing.
How can outsourcing be monitored
09年5月BEC高级口试真题：
口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。
我听说的试题。
食品安全(三鹿事件)-问的是企业名牌的重要性
怎样通过媒体传播自己企业的名牌形象(注意已经是名牌)
还有你的名字的汉语读法。
你来自哪里。
互联网对中国居民消费习惯的影响
BEC高级口试真题 5
1.Tell me something about yours study?
2.Tell me about your ambitions。
3.To what extent do you think IT has influenced China?
第二部分
Mini presentation (about 1 minute each)
Candidate sun4102's choice of topic (out of 3 options)
The advantage of flexible price pollicy
第三部分
Collaborative task
in-house training programme
You are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.
Discuss the situation together, and decide:
1.The advantage of in-house training programme
BEC高级口试真题 6
I
1. Customer Relations: the importance of making customers feel valued
2. Company growth: the importance to a company of controlling expansion
3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company
4. Time Management: the importance of planning work time effectively
5. Project Development: how to ensure inter-departmental co-operation on new projects
6. Purchasing: how to evaluate and select new products
7. Personnel Management: the importance to a company of having well motivated staff
8. Strategic Planning: how to decide whether to purchase or rent company premises
9. Sales: how to ensure that price levels for new products are set appropriately
10. Communication Skills: the importance of foreign language training for selected employees
11. Advertising: how to select a suitable agency to handle a company’s advertising
12. Finance: how to decide whether to float a company on the stock-market
13. Marketing: the importance to a company of offering its products on the world-wide web
14. Staff Training: how to evaluate the effectiveness of company training programmes
15. Company Growth: how to decide when it is the right time for a business to expand
16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture
17. Recruitment: how to ensure that the best candidate for a post is selected
18. Information Management: how to analyse and make effective use of information
19. Sales: the importance of brand image in ensuring that products or services sell well
20. Technology: the importance to a company of keeping up-to-date with internet developments
21. Quality Control: how to ensure that a company consistently maintains quality control standards
22. Product Promotion: how to make effective use of the media when promoting a new product or service
23. Product Management: the importance of teamwork for the effective management of projects
24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany
25. Technology: the importance of computer skills for the workplace of the future
26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications
27. Staff Development: how to administer a staff budget effectively
28. Market Research: the importance of finding out about customers’ habits and attitudes
29. Financial Management: how to identify ways of reducing costs in a company
30. Communication: how to achieve an effective working relationship between different departments within a company
31. Communication skills: the importance of understanding cultural differences when working in an international environment
32. Personnel Management: the importance of providing employees with clear job descriptions
33. Company Growth: how to ensure that company growth proceeds at the optimum rate
34. Time Management: how to manage a heavy workload effectively
35. Health and Safety: the importance to a company of having a Health and Safety policy
36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance
Samples(部分口语试题参考答案)
1、Customer Relations: how to maintain customer interest in a company’s products
As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.
First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.
All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.
2、How to fill a key vacancy
In order to fill a key vacancy, a company will usually follow the same standard procedure.
It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.
Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.
Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.
The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.
Background Information
3、Career Planning: how to assess the career opportunities provided by different types of companies
Career Planning
Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.
Career Development: the importance of acquiring a range of skills throughout your career
It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.
4、Human Resources: how to provide effective support for new members of staff
Training: The importance of a continuous programme of staff training within a company
Staff Management: how to achieve and maintain high motivation among a workforce
Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.
5、Marketing Research
Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.
We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.
A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.
6、Marketing: the importance of packaging products appropriately
In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.
7、Market Research: the importance of doing market research before launching a new product
Sales: How to sell a product effectively in international markets
Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions
Communication: the importance in business of maintaining contact with clients
Public Relations: the importance of adequate supervision and training of staff who deal with the public
8、Management: How to run a meeting successfully
Transport Management: the importance to a business of an efficient public transport system
Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.
Transport Management: the importance of using environmentally friendly means of transport whenever possible
9、Health & Safety
Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.
Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.
10、Life Skills: the importance of being able to cope with stress in a job
Technology: the importance of training staff in how to use new technology when introducing it into the workplace.
BEC高级口语资料 7
商务英语高级必备口语资料：职业发展
1. Career development: the importance of being willing to acquire new skills throughout your career
With the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.
2. International sales: how to research foreign markets effectively
You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.
You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.
3. Production management: how to implement an effective just-in-time system
What is a JIT production system?
? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).
? A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.
? The logic behind JIT: Nothing will be produced until it is needed.
商务英语高级必备口语资料：商务报告
Business Presentation
A local college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation.
●Which department would be the most interesting for the students to hear about
●Which methods or aids could be used to make the presentation interesting for young people
Staff Turnover
The managing director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company.
●What kinds of incentives might help to retain staff
●How to ensure that staff satisfaction is maintained
Market Research
Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.
●What kinds of information would be useful to obtain
●How to decide whether to go ahead with the product
Product Recall
Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.
●What would be the most effective method of informing customers of the product recall
●How to ensure the company’s reputation remains undamaged by the incident
商务英语高级必备口语资料：teamwork
Teamwork
Your company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented.
●How to convince staff of the advantage of teamwork
●How to evaluate the results of the company's policy
Staff Fitness
Your company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.
●What the advantages are to a company of having a fit and healthy workforce
●What facilities a company should provide in order to encourage staff to be fit and healthy
Investing in Staff Training
Your company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation.
●How to encourage staff who have undertaken training courses to stay with the company
●How to ensure that a company benefits from providing a range of facilities for its workforce
Corporate Entertainment
Your company is keen to establish a policy for entertaining important clients.
You have been asked to make recommendations for a policy for corporate entertainment.
●What are the advantages and disadvantages to a company of entertaining clients
●What are the criteria for selecting entertainment for clients
Staff Retirement
Your company wants to introduce a program to help staff prepare fully for retirement.
●What practical preparations staff need to make for their retirement
●What the advantages and disadvantages are to a company of staff retiring
Working from Home
Your company is considering allowing some employees to work from home for part of the working week. Your managing director has asked you to write a report on this proposal.
●Which employees this system would be most suitable for
●How technology could help to make the system of working from home effective
Export Office
Your company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports and will be visited by foreign representative.
●What kinds of jobs will be available in the new office
●What training will be needed for these jobs
New Factory
Your company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it.
●What factors need to be considered in choosing a good location
●Which of these factors are the most important to consider
商务英语高级必备口语资料：顾客投诉
Cost cutting
Your company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department.
●Which are the areas where costs could be cut?
●What problems might arise from cutting costs?
Customer complaints
Your manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved.
●How the company can make effective use of will be available in the new office?
●What training will be needed for these jobs?
Staff recruitment
Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible.
●What you need to do in order to find suitably skilled staff?
●What type of induction program the new staff will need before they start work?
Modernization Program
You work for a large company which has decided to introduce a program of modernization and improvement. You are involved in setting up this program.
●How to prepare staff for major changes within the company
●What other factors have to be considered when introducing major changes in a company
Language Courses Abroad
Your company has offered you the opportunity of attending a six-month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer.
●What the advantages are of learning languages abroad
●What plans you will have to make for work and home if you go away for a long period
Potential Supplier
A potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services they offer could be very important for the future of your company.
●What you need to find out about the supplier and the products or services before the visit
●How you could entertain the supplier the negotiations
Foreign Business Travel
Your company has decided that it needs to introduce a clear policy on foreign business travel. You have been asked to help draw up the guidelines.
●What the various reasons are why members of a company make business trips abroad
●In what ways a company might be affected if the number of foreign business trips was reduced
Company Directory
Your company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.
●What information you will include about your company
●How the directory would be useful to companies
商务英语高级必备口语资料：一分钟简短发言
一分钟简短发言。 考官分别给每个考生一张题卡，上面各有3个不同题目(一个为日常话题，一个为一般性商务话题，另外一个为专业商务话题)，由考生任选一题。题目涉及：企业管理，员工培训，顾客关系，市场营销，经济热点等话题。不提供论点提示词。考生有一分钟准备时间，两位考生同时准备。允许做笔记。一个同学发言结束，另一个同学问1-2个问题， 因此在发言时要注意听并在头脑中想好提问的问题。该部分虽是1分钟的简短发言，但要求内容完整，有开头，有结尾。能围绕题目组织并提供论点，并加以论证。两个考生6min 三个考生8min 除掉构思准备时间和另一个考生提问题的时间， 每个考生只有一分半钟，最多讲十几句话，考生做简短发言时论点要紧扣主题，给出2，3条论据即可，�
? Show a clear understanding of the task
? Make an appropriate introduction and conclusion
? The ideas well-organized and logically ordered
? Use appropriate signposting (指示)and linking(连接) language
? Develop ideas clearly and the ideas given are easy to understand
? Speak in a clear and the ideas given are easy to understand
? The talk is given an appropriate length
? Opening Sentence
? Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…
? Body (一般讲2-3个要点，根据语速和知识点调整)
? First,…Second….Third,…
? Closing Sentence
? Anyway, that’s why I think so.
? Thank you very much.
? Thank you for taking your time.
? Thank you for listening.
BEC高级口试真题 8
Part 1
1.Talk something about your job or study and your future plan.
2.Talk something about your work or study place.
3.What brand name means to Chinese?
4.Do you think the working life has changed in China?
5.What do you like most about your major and what’s your ideal employer?
6.what qualification do you think is the most important when work in China?
7.服务业为什么重要
8.为什么要从国外进口产品
9.理想的employer是啥样
10.中国的tourist industry以后发展如何
Part2
1.The importance of having an internal magazine in the communication of different departments
2.Project management: factors involved in running a project effectively
3.The importance of having both permanent employees and temporary employees in a company
4.The factors involved in a training program
5.How to leave a good impression when interview?
6.How to ensure that a new product can meet the customers need?
7.How to make sure the potential customer is indentified accurately?
8.The importance to diversify strategies to manage staff.
9.How to make a sales campaign
part3
1.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?
2. How to build a new sales team
(1) What support should you offer?
(2) How to measure the performance?
(3) Would you like to manage a sales team and why
(4) Do you think it is important to have a feedback system when managing a sales team
3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.
(1) In what way can it expand effectively?
(2) What benefit can the company get from outside expertise?
(3) What will happen if a company grows too fast?
(4) What should be considered when a company wants to expand in another country?
4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.
(1) How to select employee to attend the training program?
(2) What training program should be introduced?
5.公司new location，然后要讨论决定move to new location前要考虑什么因素，还有对员工有什么影响。老师问我的后续问题：对于员工来说，公司的building什么因素最重要。
6.staff 不是很motivated，原因和对公司的影响。一个问题是觉得什么因素最能激发motive，还有一个是如何平衡工作和生活。
7.讨论客户关系的。一个问题是怎样评估现存的客户关系，第二个是通过什么方式去改进客户关系。
BEC中级大概需要准备多久才能过 9
BEC中级需要准备1-2个月的时间，英语专业的准备时间要短一些，非英语专业的准备时间要短一些。BEC中级的难点在于听力考试，需要多听多练才行，此外，多做几套真题，就没有什么大问题了。
商务英语考试，简称BEC，指的是剑桥商务英语资格考试。是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。商务英语考试(BEC)于1993年由中国教育部考试中心引进中国，历经多年实践和推广，其权威性和规范性使得BEC在中国极具知名度，是求职者有力的语言能力证明。全国有超过60所知名大学被授权为BEC考点。
BEC商务英语高级口语资料 10
1.Staff management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.
You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.
You should set up an incentive system to make your staff talk with their line managers.
2. Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.
3. International sales: how to decide which sales incentives to offer a new foreign customer
bec高级高频口语词汇 11
fringe benefits
附加福利
Sickness benefit
疾病补助费
bid n. 出价，投标takeover bid n. 盘进(一个公司)的出价bill n.账单，票据
billboard n. (路边)广告牌，招贴板
black adj.违法的
in the black 有盈余，贷方
black list黑名单，禁止贸易的(货物、公司及个人)名单
black Monday n.黑色星期一，指1987年10月国际股票市场崩溃的日子
blue chips蓝筹股，绩优股
blue-collar adj.蓝领(工人)的
Board of Directors n.董事会
Bond n.债券
Bonus n. 津贴，红利books公司帐目
book value n. 账面价值，(公司或股票)净值
bookkeeper n. 簿记员，记帐人
BEC商务英语高级口语资料 12
I. Recruitment
Ex: How to ensure that the best candidate for a post is selected.
How to organise an effective recruitment drive.
○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.
II. Motivation
Ex: How to achieve and maintain high motivation among a workforce.
The importance to a company of having well motivated staffs.
○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
○2 Spiritual motivation.
A. Give employees guidance when they are just recruited.
B. Demonstrate a commitment to career development and promotion from within.
C. Forster a sense of team spirit.
D. Publicly recognize and congratulate employees for good work.
○3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
BEC商务英语高级口语资料 13
1. Travel: the importance of being able to speak foreign languages in international business
2. Marketing: how to assess whether there is a market for a new product
You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.
You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.
3. Human resources: how to use staff appraisal schemes
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.
The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.
4. Advertising: the importance of television and cinema advertisement
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.